Angela Jung

 

Antoya



I led a complete brand transformation for the Korean BBQ restaurant Antoya, redefining its identity as a luxurious K-BBQ experience. The project introduced an intricate logo integrating the restaurant's initials, paired with a premium yellow gradient and custom pattern to elevate its visual presence.

A bilingual Korean-English menu and color-coded system — red for kimchi, pink for galbi, and cream for soup — streamlined the dining and delivery experience. Elegant bento box bands further reinforced the brand’s sophistication and attention to detail, creating a distinctive, memorable experience in a competitive market.