Angela Jung

 

Do The G


As a Thesis Assistant for Do The G, an animated short film by Younjin Kim, I led branding and marketing efforts, creating the film’s visual identity and logo.

Inspired by classic rock band aesthetics, the logo integrates guitar elements into the letterforms — with the “D” referencing guitar baselines and the “G” shaped like a guitar body. To amplify the film’s bold, energetic tone, I incorporated marker-style drawings and expressive graphic elements. The identity captures the film’s core themes of friendship, conflict, and mutual respect, reflecting the spirited journey of a band finding its voice.